Collar Haute Carnival Dog Show

Dogs Display 'Fashion' to Raise Funds
February 17, 2008, 4 Duggal Farms, Chhattarpur

It was truly a magical, eccentric, simple yet absolutely unique idea. Hats off to J.J Valaya Magic Foundation for organizing this charitable fund-raiser 'MAGIC COLLAR' for destitute girls, that actually used 'breed' dogs (Absolutely gorgeous all of them). Imagine breeds such as a Pug, Chowchow, German Shepherd, Greyhound, and Labrador all in the same location. The sun was shining its approval though animals seemed a bit hot.

Corporate Participation in the fund raiser was seen at every nook and corner. Big brands, unique brands, small brands and budding brands participated. Gave away samples. Gave away their entire 'kitty' earned in charity making it fun and delight for participants, customers and the 'girls' alike!

SofiaRaj Chocolates participated in this fundraiser as part of their corporate citizenship. The heat melted the display of sample chocolates, so there was a wait for Sun to settle down. Eventually, as heat subsided, specially prepared 16 flavors by Sofia Raj especially for this fund raisers were put on display.

Every sample was grabbed and gobbled quickly by children and adults alike. Some customers bought one box, others bought two and eventually they bought all the assortments and all the proceeds were donated to charity. Mango preserve chocolates along with Butterscotch flavors was a favorite amongst children whereas the grown ups preferred the marzipan (100% Vegetarian) and dark chocolates.

The evening ended by live music and songs of Usha Uthap on which models walked the ramp with collection of Rohit Bal, JJ Valaya, Rajesh Pratap Singh and Manish Arora and ofcourse vote of thanks to all the sponsors and people who spent their magic currency on buying food and pet products.